To sum up there is no exact definition of franchising. 1 2 Concerning to this definition, “Business format franchising is the granting of a licence by one person (the franchisor) to another (the franchisee)”.
The more popular use of the term has arisen from the development of what is called “business format franchising”. “The term “franchising” has been used to describe many different forms of business relationships, including licensing, distributor and agency agreements. “Franchising is a system of marketing goods and/ or technology, which is based upon a close and ongoing collaboration between legally and financially separate and independent undertakings, the Franchisor and its Individual Franchisees, whereby the Franchisor grants its individual Franchisees the right, and imposes the obligation, to conduct a business in accordance with the Franchisor’s concept.Īnother definition from The British Franchise Association (bfa) indicates: 2 Basic Conceptions 2.1 Franchising 2.1.1 DefinitionĪccording to the European Franchise Federation (EFF) franchising is defined as follows: In this regard the concept of franchising and its origin are explained at the beginning. What are the positive aspects of Franchising and what are the disadvantages of this system? The aim of this term paper is to investigate the success of the sales system "Franchising" and to explain it theoretically.
How this business system has developed, grown and expanded. I want to give a rough survey about the topic Franchising. During the last ten years the German franchise industry managed to double its sales from 22 € billion to 48 € billion in 2010. In Germany there are more than 850 companies working with this selling system. Bibliography 1 Introduction 1.1 Topic & Objective of the workįranchising is a generally and internationally accepted business system. 2.2 Relationship between franchisor & franchisee
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